Change comes to polling

Technological and social change is forcing pollsters to rethink a lot of things about our trade as we move into 2014. …

There is nothing quite as embarrassing as having major portions of your campaign strategy — as tested in your benchmark poll — leaked because you interviewed someone in the news media or from the other party. Of course, respondents can lie and say they aren’t media or pols, but at least we should try.

Well, now we have bloggers. They are not “news media” or campaigners, but they love to capture polls in the wild. CONT.

David Hill (Hill Research Consultants), The Hill