Canada: Pollster worried shoddy surveys will lead to polling ban during elections

A spate of spectacularly inaccurate polls in several provincial elections and Monday’s federal by-elections has one of Canada’s leading pollsters worried that the day is fast approaching when public opinion surveys will be banned during campaigns.

John Wright, senior vice-president of Ipsos Global Public Affairs, said in his view shoddy polling methods by some companies and the media’s undiscerning appetite for horse-race numbers – no matter how dubious – are dragging the industry’s reputation through the mud. CONT.

Joan Bryden, The Canadian Press