What’s in a Name? Affordable Care Act vs. Obamacare

… We have just completed an experimental test of four different ways to label the healthcare law. The results show that labels do make at least a marginal difference in the degree to which respondents approve or disapprove of the law.

Gallup read the same basic question to four randomly selected groups of the Gallup Daily tracking sample each night between Nov. 4-17 — but with four different descriptions of the law. …

These results suggest that the Obama administration’s decision to shift to Affordable Care Act as their label of choice and to avoid using Obamacare would appear to be a branding strategy that works in the administration’s interest. CONT.

Frank Newport, Gallup