Apple Passes Coca-Cola as Most Valuable Brand

Apple is the new most valuable brand in the world, according to a closely followed annual report. The report, to be released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell to No. 3. [cont.]

Stuart Elliot, New York Times

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.