Polling the right people matters

Polling methodology has been a hot topic of late. But in all the discussion about “random deletion,” weighting by vote, analytics and dozens of other important issues, a basic principle has been overlooked, a principle that could well be a key culprit in some recent massive failures — you’ve got to poll the right people. And the right people are the electorate. [cont.]

Mark S. Mellman (Mellman Group), The Hill