Twitter row has changed UK perception of the brand

Every so often the messenger becomes the story. Sometimes this is a person and sometimes a medium. In the past week Twitter, the social media platform, often used for reporting news became the news as campaigners and MPs were subjected to abuse and rape threats, while anger erupted over Twitter’s response. There has been plenty of debate about what is the right thing for Twitter to do, but the purpose of this column is not to get into that. Instead, I will use YouGov’s BrandIndex to look at how the row is impacting public perceptions of the Twitter brand. [cont.]

Stephan Shakespeare, YouGov