Media Coverage of Women Candidates’ Appearance Has Harmful Impact

Name It. Change It., a joint project of the Women’s Media Center and She Should Run, released two new studies today that demonstrate the gender-based challenges women face from the media when they run for office. …

In the survey on media coverage of women candidates’ appearance, conducted by Celinda Lake of Lake Research Partners and Robert Carpenter of Chesapeake Beach Consulting, the research used actual quotes about women candidates from media coverage of the 2012 elections and demonstrates that when the media focuses on a woman candidate’s appearance, she pays a price in the polls. [cont.]

Name It. Change It.