Hispanic Voters: The Ronald Reagan Legacy and Leadership Opportunity

Public Opinion Strategies conducted a set of special focus groups among Hispanic voters in Las Vegas, NV. Each group was conducted among 12 respondents for three hours, allowing us to use different projective techniques and a much deeper dive into opinions and beliefs than traditional focus groups. …

For many Hispanics born early enough to remember, Ronald Reagan provides some of their earliest – and most positive – memories of “Republican.” Our groups asked participants to search the recesses of their memories and for many, the imprint of Ronald Reagan is one of their earliest and strongest memories. [cont.]

Nicole McCleskey, Public Opinion Strategies