Good News Beats Bad on Social Networks

Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news.

Those are the classic rules for the evening broadcasts and the morning papers, based partly on data (ratings and circulation) and partly on the gut instincts of producers and editors. Wars, earthquakes, plagues, floods, fires, sick children, murdered spouses — the more suffering and mayhem, the more coverage.

But now that information is being spread and monitored in different ways, researchers are discovering new rules. By scanning people’s brains and tracking their e-mails and online posts, neuroscientists and psychologists have found that good news can spread faster and farther than disasters and sob stories. [cont.]

John Tierney, New York Times