GOP looks for answers on polling

The campaign arm of the congressional GOP is moving to reboot its polling operation after a messy 2012 cycle, the first concrete remedy taken by the Republican side since candidates and outside groups were left stunned on Election Day by results that their internal data never came close to predicting.

The National Republican Congressional Committee is the first GOP entity to take specific steps to try to rectify the party’s widely acknowledged polling debacle. Republican strategists confirmed after the end of the 2012 race that a huge slice of their survey data was based on flawed assumptions, and failed to anticipate the diversity and scale of turnout on the Democratic side. [cont.]

Alexander Burns, Politico