Giving Viewers What They Want

… In any business, the ability to see into the future is the killer app, and Netflix may be getting close with “House of Cards.” …

Film and television producers have always used data, holding previews for focus groups and logging the results, but as a technology company that distributes and now produces content, Netflix has mind-boggling access to consumer sentiment in real time. [cont.]

David Carr, New York Times

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