Nielsen Plans to Expand Ratings From TV to Broadband Views

Consumers don’t just watch TV on television sets, and now, Nielsen is preparing to measure TV-watching beyond the obvious boob-tube.

The company has disclosed plans to start measuring consumer views of TV programs that are watched via a broadband connection in the home — a development sure to be praised by broadcast-TV networks that have taken it on the chin in the ratings department this season. [cont.]

Brian Steinberg, Advertising Age