Video: Presidential Pollsters: Tracking Public Opinion

During the 2012 election, presidential campaigns used 
a sophisticated mix of quantitative and qualitative data 
to understand voter concerns, test ideas, and
 create the most compelling messaging for their 
candidates. In this discussion, top researchers from the
 Obama and Romney campaigns provide a 
behind-the-scenes look at this process.

Institute of Politics, U. of Chicago (Feb. 13, 2013)