Political ads: Not as powerful as you (or politicians) think

In the weeks before the 2012 election, pundits debated the impact of President Obama’s team’s unorthodox advertising strategy and Mitt Romney’s side’s last-minute “ad bomb.” Now, with the election returns in, we can begin to assess just what the presidential candidates and their allies got for the hundreds of millions of dollars they spent on TV advertising.

The short answer: surprisingly little. [cont.]

Dan Hopkins, Georgetown U. (Washington Post)