Washington Post Media launches independent polling group ‘Capital Insight’

Washington Post Media today announced the launch of “Capital Insight,” an independent polling operation that will offer polling and research services to external clients.

Capital Insight will design, implement and analyze high-impact survey research for philanthropic foundations, commercial enterprises and others wishing to better understand public opinion, carry out leadership surveys, track hot topics and do effectiveness testing. …

Capital Insight will continue to conduct all The Washington Post’s polling, including polling conducted with ABC News as well as polling carried out in regular partnership with non-partisan, non-profit organizations. Capital Insight is independent from The Washington Post’s newsroom and advertising departments. [cont.]

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