Are Potential Panelists Scorning Google?

Suppose a stranger showed up at your house, a shiny new modem under his arm. He says he wants to attach the device to your computer so he can see everything you do online. …

Google has hired a research company, GfK Custom Research, to send out old-fashioned letters seeking cooperation for its Screenwise Panel project, a tracking effort intended to help not only Google but “experts at universities” conduct “important research on trends in the way people use media.” [cont.]

David Streitfeld, New York Times