When Hurricane Sandy struck the East Coast in late October, many businesses shut down operations, delayed projects and waited until the storm’s effects on their workplace and employees had dissipated.
But Edison Research, a polling firm based in hard-hit Somerville, N.J., was working on one project with a firm deadline: Election Day exit polls for a media consortium that includes the Associated Press and five TV networks. …
In a joint interview, Larry Rosin, president of Edison, and Joe Lenski, the firm’s executive vice president, explained how the firm’s disaster plan — as well as improvisation and luck — allowed the exit polls to go on as scheduled. [cont.]
Carl Bialik, Wall Street Journal