The Hispanic vote: Challenging our assumptions

Republicans are in general agreement about one central premise as we look ahead to future elections—we must do better with Hispanic voters. That begins with challenging some long held assumptions.

Data referenced below is taken from a post-election survey conducted in New Mexico among 500 voters who cast a ballot in 2012. Thirty-seven percent (37%) of the sample is Hispanic. While New Mexico is a good case study given the size of the Hispanic voting population, this is not meant to be an exhaustive characterization of the national Hispanic population. It’s just a start. [cont.]

Nicole McCleskey, Public Opinion Strategies

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