How Technology Changed Public Opinion Research in 2012

Among the many takeaways from the 2012 election cycle is that public opinion research must evolve with the American electorate. As more Americans use the Internet and mobile devices as part of their daily lives, harnessing these technologies is increasingly among the best ways to get an accurate read on voters’ complex attitudes and opinions.

Any discussion of how changing patterns in technology use are affecting opinion research begins with voters’ increased reliance on cell-phones. [cont.]

Project New America