For Latino Groups, Grass-Roots Efforts Paid Off in Higher Number of Voters

On Election Day, President Obama got 71 percent of the Latino vote nationally because, in the end, Latinos preferred his message over Mitt Romney’s.

But how Latinos got that message — the relentless call to register, to vote, to participate — was as important as the message itself: Hispanic television and grass-roots groups working together generated a civic campaign they called Ya Es Hora. Now Is the Time. [cont.]

Lizette Alvarez, New York Times