Pollsters reassess their methods after 2012 election miscalculations

Polling outlets that were hammered ceaselessly by both campaigns throughout the campaign cycle are reassessing their methods in the wake of President Obama’s convincing election victory.

“We constantly review and tweak some of the things we do and if the data bears it out, we make changes,” Gallup Editor-in-Chief Frank Newport told The Hill in an interview. [cont.]

Jonathan Easley, The Hill