Obama Campaign Polls: How The Internal Data Got It Right

Summing up the lessons learned from a massive investment in data and technology, Obama campaign manager Jim Messina has a blunt message for pollsters: “We spent a whole bunch of time figuring out that American polling is broken.”

At a Politico forum on Monday, Messina spoke about the campaign’s “three looks at the electorate” that gave him a deeper understanding of “how we were doing, where we were doing it, where we were moving — which is why I knew that most of the public polls you were seeing were completely ridiculous.”

David Simas, the Obama campaign’s director of opinion research, provided The Huffington Post with more details about those three sources of polling data: [cont.]

Mark Blumenthal, The Huffington Post

Video: Jim Messina talks about cell phones, voter files, and accurate polls