… Republicans may lament that this is not their father’s country but more to the point this is not their father’s marketing either. Irreversible change in the country’s demography collided with irresistible change in the consumption of media.
While older white males get their information from television the people who made the difference are on Twitter, Tumblr and smart phones generally. They may even be making decisions about politics differently than their predecessors and there will only be more of them entering the market and the electorate. [cont.]
Richard Parker, Parker Research (NYT)