Everything We Know (So Far) About Obama’s Big Data Tactics

… During the election, the Obama campaign, which had assembled a cutting-edge team of data scientists, developers, and digital advertising experts, refused to say anything about how it was targeting voters.

Now, members of the campaign are starting to open up about what their team actually did with all that data. Based on our own interviews with campaign officials, as well as reporting elsewhere, here’s an overview of some of the campaign’s key strategies, from connecting Facebook data to the national list of registered voters, to measuring how “persuadable” individual swing state voters might be.

Here’s what the nerds did. [cont.]

Lois Beckett, ProPublica