Polling and the 2012 Election

There are a number of challenges facing the survey research industry, and every election offers the opportunity to continue to learn, change, and adapt. As a leader in the industry, we take every election, whether there are good election outcomes like 2010 or bad election outcomes like 2012, as a learning opportunity to do our job better. …

In the new normal – Presidential year turnout of significantly more Democrats than Republicans, as well as more minorities and more younger voters than ever before – Public Opinion Strategies is dedicated to facing head-on the difficult challenges the industry faces in reaching and accurately measuring our changing nation. [cont.]

Public Opinion Strategies