Academic ‘Dream Team’ Helped Obama’s Effort

… This election season the Obama campaign won a reputation for drawing on the tools of social science. …

Less well known is that the Obama campaign also had a panel of unpaid academic advisers. The group — which calls itself the “consortium of behavioral scientists,” or COBS — provided ideas on how to counter false rumors, like one that President Obama is a Muslim. It suggested how to characterize the Republican opponent, Mitt Romney, in advertisements. It also delivered research-based advice on how to mobilize voters. [cont.]

Benedict Carey, New York Times