Changing Face of America Helps Assure Obama Victory

Barack Obama retained enough support from key elements of his base to win reelection, even as he lost ground nationally since 2008. In particular, Obama maintained wide advantages among young people, women, minorities, and both the less affluent and the well-educated. …

Evidence of the demographic transformation of the electorate is seen in the profiles of each candidate’s supporters: Fully 89% of Romney’s were white non-Hispanics, compared with just 56% of Obama’s supporters. Romney managed to better McCain’s showing among whites by four percentage points – and still lost the election. [cont.]

Pew