Exit polling goes the way of changing media trends

TV networks are marshaling a multimillion-dollar exit poll for Election Day, but they head into Tuesday knowing they may not be able to declare a winner in the biggest race: the presidency.

Exit polls – surveys of people who have already voted — have been narrowed this year to focus on battleground states, in part to offset extra costs given the increase in early voting in states such as Ohio and Florida, which reduces the number of voters who can be surveyed at polling places on Election Day. …

The number of voters pollsters will contact by phone in swing states will be increased, to reach early voters who won’t be at the polls Tuesday. The exit poll will also include more people reached by cellphone, given an increase in households without a land line. [cont.]

Martha T. Moore & Gregory Korte, USA Today