The Revenge of the Soccer Moms

… The recent fluidity of the women’s vote, and the renewed struggle it has sparked, raises a question: Why, at this late hour of the campaign, when the vast majority of voters have made up their minds, are so many women still apparently open to changing their minds? Why was their onetime loyalty to Obama so weak? Will the president’s forceful new emphasis on women’s issues, particularly reproductive issues, bring them back — or are they gone for good? [cont.]

Molly Ball, The Atlantic