I’m Right! (For Some Reason)

… Such attack ads work, in large part, because we don’t understand them. Statements take advantage of a fact about human psychology called the “illusion of explanatory depth,” an idea developed by the Yale psychologist Frank Keil and his students. We typically feel that we understand how complex systems work even when our true understanding is superficial. And it is not until we are asked to explain how such a system works — whether it’s what’s involved in a trade deal with China or how a toilet flushes — that we realize how little we actually know. [cont.]

Steven Sloman, Brown U., & Philip M. Fernbach, U. of Colorado (NYT)