Key factors determining voter preferences in the CT Senate race

The Connecticut Senate race between Congressman Chris Murphy and former wrestling executive Linda McMahon is one of the most closely watched in the nation.

There are many interesting dynamics in this race – President Obama’s coattails, McMahon’s television ads, her professional wrestling background, and both candidates’ handling of their personal finances.

How much if at all do these and other issues determine vote preferences in the race? To answer this question Quinnipiac asked Langer Research Associates of New York, N.Y., to collaborate on a special data analysis project using a statistical technique called regression to seek to identify key factors in the contest. Their report follows. [cont.]

Doug Schwartz, Quinnipiac U., & Gary Langer, Langer Research Assoc.