For most of a year now, the data and underlying dynamics of the political environment has pointed to a very close election that may well be decided by which Presidential candidate makes a more compelling case to voters that their Presidency will both change the direction of the country, and build a better economic future for them and their families. …
[T]his campaign continues to look to us a lot like the 1980 Presidential campaign. A Governor and a business leader suffering through months of distortions and mean spirited attacks about his record, uses the debate stage to illustrate that he is a credible alternative to the failed economic and foreign policies of an incumbent President whose promises to bring change to Washington have fallen flat. [cont. – PDF]
Ed Goeas & Brian Nienaber, Tarrance Group