Yellow May Be the New Blue: What Voters Think of the ‘Big Bird’ Ad

The Obama campaign released an ad this week that used Big Bird to attack Mitt Romney. … We showed the ad to a representative sample of 600 Americans right after it hit the airwaves. …

Yellow may now be the new blue. That is, the ad appears to have generated a partisan divide on evaluations of Big Bird himself! [cont.]

John Geer, Vanderbilt (