Republicans Like Golf, Democrats Prefer Cartoons, TV Research Suggests

It sounds like a cliché, but if the results of a TiVo-based research study are to be believed, registered Republicans are very interested in golf.

As for registered Democrats, they seem to be partial to cartoons. And Republicans tend to watch N.C.A.A. basketball, while Democrats prefer the National Basketball Association.

The results come from an analysis assembled by TRA Inc. (which stands for TiVo Research and Analytics), and are based on a model that matches viewing data from cable set-top boxes with voter-registration information from 186,000 households. [cont.]

Bill Carter, New York Times