As more and more people drop landlines and screen calls, pollsters are having a tougher time rounding up valid samples of consumers and voters. Start-up CivicScience takes another approach–it lures them with online surveys on websites. …
The Pittsburgh-based company works with website publishers to add these polls or to replace existing ones in a barter arrangement that provides the publishers with free content. …
To showcase its technology, CivicScience has been examining the views and characteristics of undecided voters and has published some of its findings on its blog. [cont.]
Russ Garland, Wall Street Journal