As the American public has learned more about Mitt Romney over the course of the past year, his image has changed substantially. …
Overall, 42% of the words volunteered by respondents are clearly negative, most commonly liar, arrogant, crook, out of touch, distrust and fake. Fewer (28%) offer words that are clearly positive in tone, such as honest, good, leadership, and capable. The remaining 30% of words are more descriptive and neutral in their tone, including businessman, rich, conservative, and Republican. [cont.]
Pew