Phase V of the Campaign Begins

… Conventions have little official function anymore. So their value to the candidates — the value that can produce an average five-percentage-point “bounce” in a candidate’s standing in the polls — is based on the intensive media coverage that focuses voters on the party’s ticket.

Mitt Romney’s campaign faces a challenge this year in its efforts to maximize the media focus with the potential to improve standings in the polls — the weather. [cont.]

Frank Newport, Gallup