The Conventions: How Big a Bounce?

… Once an actual mechanism for selecting a party’s presidential nominee, party conventions now serve as scripted infomercials for the parties and their candidates. The only drama comes in seeing whether one of the parties makes a major mistake or in trying to quantify the convention’s effect. Hence, we measure the bounce — if it occurs — and see if it lasts. [cont.]

Larry J. Sabato, Kyle Kondik and Geoffrey Skelley, U.Va