Secret E-Scores Chart Consumers’ Buying Power

… So here’s a new score to obsess about: the e-score, an online calculation that is assuming an increasingly important, and controversial, role in e-commerce.

These digital scores, known broadly as consumer valuation or buying-power scores, measure our potential value as customers.

What’s your e-score? You’ll probably never know. That’s because they are largely invisible to the public. [cont.]

Natasha Singer, New York Times