They make up only a sliver of the electorate, roughly 4 to 7 percent. We’re talking 1 million to 2 million people at the most, in just a handful of critical states. They tend to be younger, female, and clueless about politics.
They are the undecided. Better yet, they could be the deciders—the voters who pick the winner of the presidential election in an increasingly polarized environment. [cont.]
Beth Reinhard, National Journal