Sorry, Wrong Number

… The polling industry is clearly at a crossroads. In 2016, or 2020, telephone surveys may no longer be the prevailing way to measure what the public thinks or how it intends to vote. But all of the alternatives, for now, have significant drawbacks that put the industry in a sort of limbo—clinging desperately to an increasingly outdated practice while it tries to find better methodologies. [cont.]

Steven Shepard, National Journal