… Interviews with dozens of voters in Florida, Missouri, Ohio and Virginia illustrate just how complicated each voter’s decision can be and, sometimes, how very far removed it is from the election strategies being mapped out in campaign conference rooms in Chicago or Boston or Washington.
The conversations with voters also show how little the daily media circus of gaffes and campaign ads and surrogate attacks actually moves its intended targets. After months of heavy advertising by Romney, many voters knew only that he is Mormon, rich and not Obama. [cont.]
Matt Zapotosky, Emma Brown, et al, Washington Post