The Romney Campaign’s Data Strategy

Once a week, members of Mitt Romney’s political department gather in the campaign’s Boston headquarters and pretend that they are in Barack Obama’s war room. … “The Obama team had the luxury of knowing exactly what they’d be doing on July 1, 2012 because they’ve been planning for six years—definitely three-and-a-half years,” says Zac Moffatt, Romney’s digital director. So instead of devoting their analytical energies to out-strategizing the president, Romney’s advisers are trying to hack Obama’s code and turn it against him. [cont.]

Sasha Issenberg, Slate