Both political parties agree that the country’s 21.3 million registered Latino voters could make a crucial difference in this year’s presidential election. Yet in a race defined by massive spending on television ads, fast-response Internet videos and sophisticated social media efforts, both President Obama and challenger Mitt Romney have fallen short thus far when it comes to targeting Latino voters electronically, according to some Spanish-language media experts. [cont.]
Alana Semuels, Los Angeles Times