Man Winning Most Married Moms Poised For White House

In an ad backing Mitt Romney for president, a gold band on the main character’s left hand flashes before viewers as she laments a poor economic future for her two children should President Barack Obama win re-election. That hint to the character’s marital status reveals one of the subsets of voters that both Obama and Romney, his presumptive Republican opponent, are targeting in the 2012 campaign: married women with children. [cont.]

Esmé E. Deprez, Bloomberg