Putting A Positive Spin On Negative Campaigning

…”I think it’s very likely to be the most negative race since the advent of television,” says John Geer, a political scientist at Vanderbilt University. … Poll after poll shows Americans don’t like negative campaigning, but Geer says, people do want to know is whether a candidate has raised taxes or flip-flopped on an issue. He says one study found negative ads — by a margin of 60 percent — tend to be more accurate and truthful than positive ones. [cont.]