Persuasion Versus Mobilization: Obama & Romney’s Swing State Strategy

With five months to go until Election Day 2012, all indications are that the presidential race between Barack Obama and Mitt Romney is going to go down to the wire and that the outcome will ultimately be decided by voters in 10-15 battleground states in which neither candidate has a decisive advantage. These findings raise an important question for the Obama and Romney campaigns. In deciding how to allocate money and other resources, how much emphasis should they give to mobilizing potential supporters versus persuading undecided voters? [cont.]

Alan I. Abramowitz